Kunnskapsbase

Analytics give you insight into how your posts perform, how your audience grows, and what strategies work best. Persisca SMM also lets you export branded reports for your team or clients.

A. Accessing Analytics

1. From the dashboard, click Analytics in the left menu.

2. Select the social account (or group of accounts) you’d like to analyze.

3. Choose the reporting period (last 7 days, 30 days, 90 days, or custom range).

B. Key Metrics Tracked

• Engagement

  • Likes, comments, shares, retweets, saves, clicks.

• Reach & Impressions

  • How many people saw your post vs. how many times it was displayed.

• Audience Growth

  • Follower count changes over time.

• Content Performance

  • Top-performing posts by engagement rate.

• Click-Through Rate (CTR)

  • Useful for posts with links (Facebook, LinkedIn, Twitter/X).

• Hashtag Performance

  • Which hashtags drive engagement.

Each platform has its own specific set of metrics depending on API support.

C. Comparing Performance

• View results by platform to see where you perform strongest.

• Compare time ranges (e.g., September vs. October).

• Track growth curves to identify trends.

D. Exporting Reports

1. In the Analytics tab, click Export.

2. Choose PDF (for presentations) or CSV (for spreadsheets).

3. Apply branding (logo, colors, company name) if using white-label features.

4. Download and share with clients or your team.

Clients love clean, visual reports that highlight their ROI.

E. Scheduled Reports

• Set up automatic recurring reports (weekly, monthly).

• Delivered directly to your email or client’s inbox.

• Saves time and ensures consistent reporting.

F. Campaign Analytics

• Posts tagged under a campaign are grouped in analytics.

• See campaign-specific results (e.g., “Holiday Sale 2025”).

• Compare campaigns to see which themes drive the most engagement.

G. Insights & Optimization

• Best Times to Post: Analytics shows when your audience is most active.

• Top Content Types: Identify whether images, videos, or text posts perform better.

• Audience Growth Trends: Spot spikes after events or campaigns.

• Engagement Patterns: See if certain hashtags or post formats consistently perform well.

H. Best Practices

• Always analyze results weekly to fine-tune your content strategy.

• Share monthly reports with clients for transparency.

• Use “Best Times to Post” data to set your posting schedule.

• Double down on what works — repurpose top-performing content in your library.

✨ Analytics & Reports turn your posting into a measurable strategy instead of guesswork.